We start from taking notes and understanding your company's direction. Once we have a clear
picture, we begin the first round of sketches and ideas generation. During the process, we study
the psychological colour associations that will be used in your final logo. This is a crucial step
as it will determine your entire brands theme.
Narrowing down all the concepts, we pick the top candidate logo design to be placed in the first
presentation. Similarly to the examples shown below, a presentation will be provided with real
life applications using the logo concept. This is done for an easier visualization of the logo
design in a realistic environment. Once the logo concept is chosen, the final touches are done,
and the colours are finalized, your brand has been officially born.