Finding business success in 2023 undoubtedly means having a strong and valuable web presence. Regardless of what industry you work in, your online exposure is crucial to your company’s future. The first step in building a powerful online presence is to create an effective website with high conversion rates. A powerful business website provides value to your viewers, promoting your brand by helping you gain online exposure worldwide.
Even with some web design experience, hiring a qualified web designer is best to get the best results for your business growth. So, how do you pick the right Vancouver web design company for your business? And how do you know which agency has the expertise to bring you valuable results?
It can undoubtedly be overwhelming to find the right web designer. There seem to be thousands of web development companies and web design agencies everywhere you turn. How do you know which is the right for you?
Before you start to stress, take a deep breath! We’ve created the ultimate list of 13 tips to help you hire a web designer that fits your needs and helps your company grow.
Before hiring, let’s begin by reviewing the fundamentals of what to look for in a web design company. Of course, a lot can be covered in this topic, but we need to cover some basics. Let’s start with a snapshot of the tips we’ll cover in this article:
- Discuss their experience
- Ask for their portfolio
- Check references
- Talk about communication
- Find someone with experience in digital marketing
- Understand the scope of your project
- Be specific with what you need done
- Plan for the future
- Set your budget ahead of time
- Find a team focused on customer satisfaction
- Find a proactive web design agency
- Be upfront about deadlines and expectations
- Trust your gut
What Professionals Create a Comprehensive Web Design Team?
Before hiring a web designer, it’s important to understand the industry. What are your goals? What type of professional experience is required to accomplish your goals? There are several components that go into creating a website and establishing your online presence.
Many professionals come together to create a perfectly balanced Vancouver web design agency. The best way to build or upgrade your website is to create a strategy that outlines your goals and identifies the steps necessary to meet those goals. The following professionals come together to create a comprehensive web design and development team:
- Project Manager – These professionals meet with you to understand your project and its requirements. Their primary role is to work with designers, developers, writers, and marketers to ensure your project stays on track and meets your needs.
- Website Designer – Designers listen to your vision and turn that vision into reality. Graphic designers put together the framework for your website. They make sure your website flows and that all the graphics, colors, and layouts work well together. They understand what it takes to turn your vision into a tangible website and work with the developers to transform your ideas into a finished website.
- Graphic Designers – Your graphics team creates custom images, ads, icons, logos, and prints for your business. They help customize your website to align with your branding. They are a huge part of creating and building your brand.
- Web Developer – The development team takes your vision and the design your graphic designer created and turns them into a fully functional website. They use special codes to tell the internet how to display your website to viewers. They are engineers that solve technical problems and make sure your website functions as needed.
- Copywriters – Your copywriters create valuable website content that effectively delivers your brand’s message. Copywriters use specific guidelines to make sure your website meets search engine standards. They help you captivate your audience while also building your online presence with content targeted to SEO.
SEO Experts – Your SEO team helps improve your website’s search engine ranking to build traffic, enhance your online presence, and increase business revenue.
13 Vital Tips to Find the Best Vancouver Web Design Agency
Now that you understand the different professionals involved in your website design project, let’s look at the steps you need to take to pick the best web design agency for your business.
1. Discuss Their Experience
It’s important to discuss experience before hiring a web designer. You’ll need to be sure your potential hire can handle the type of project you need to be completed. Ask about the experience they have completing similar projects. Be sure they have the technical skills and background needed to bring you the best results. Web designers and web developers have experience in various skill sets and technology languages. Do some research on the specific coding language and functionality requirements for your website to ensure your potential hire is qualified. You’ll get the best results when you find an agency that aligns with your development needs perfectly.
Awards, certifications, and positive online reviews further help their credibility. For example, BragDeal Inc. is recognized as a top Vancouver Website Design Company on DesignRush. Beyond experience, this shows how past clients value the company.
2. Ask For Their Portfolio
It’s one thing for a designer to say they have the right skills and it’s another for them to provide proof. Any good web designer will have a comprehensive portfolio highlighting various successful projects. Ask for specific examples of projects that match the scope of the work you require. If their portfolio impresses you, their work will likely exceed your expectations when it comes to your own project.
Look through their portfolio for case studies. These show the process that the agency went through to accomplish the required goals. Here’s an excellent example of a web design case study from BragDeal’s project portfolio. Not only do these create a sense of transparency and confidence, but they also create a clear picture of how the agency operates and the service it puts into each project. Case studies also give you a visual example of how your potential agency improves a client’s online presence.
Every designer has their own style. When you find a design team with the right experience, whose design style complements your taste, you’ve truly struck gold. If a web design agency can’t offer a portfolio of their work, walk away! Failing to put effort into showcasing their past projects is undoubtedly a red flag!
3. Check References
Ask for a list of direct references from previous clients in addition to a portfolio. Just like any other job interview, you should talk to their clients to see how well they worked with others in the past. Reach out to a handful of different references by phone or email. You don’t have to get too crazy, but you should do your research. If you don’t feel comfortable reaching out to their references personally, you can ask for links to some of the websites they’ve designed and developed. Look at layout, site speed, responsiveness, and functionality when browsing through client websites.
4. Talk About Communication
Clear and honest communication should be the primary focus of any business. Web design agencies are no different. If you need to chase your designer or development team for updates, they’re definitely not the right choice. Your web design agency should be the one reaching out to you frequently, not the opposite unless you have specific questions. We’ve covered this point more in detail in the “Get Better Graphic Design with These Communication Tips” article.
You should look for a development team or graphic designer that is available to work with you as new projects arise. This creates consistency with your brand. Since your website will require regular maintenance, finding a one-stop shop for all your website needs is beneficial. As your brand grows, you might also add additional services to expand your reach. A quality design team can create a scalable project that grows with your business. When you find a team that is easy to communicate with, you’ll see how much easier the process becomes.
Check out this vlog on how to Communicate Your Vision to Your Designer:
The actual design process is only one component of your project. Professional web designers should also be good listeners and good communicators. They can’t design a website that captures the essence of your business if they can’t create clear, open lines of communication throughout your project.
5. Find Someone with Experience in Digital Marketing
Although you might not be ready to launch a digital marketing campaign at the outset, most businesses benefit from these services at some point. Once you have the right website to sell your business, it’s easier to market your brand online. Sure, you can find a great web design agency that focuses solely on design and development. But finding one that can deliver comprehensive services is even better.
Most businesses in the IT industry develop long-term relationships with their clients. When you find a web design agency that can deliver additional digital marketing services, you can talk to them about building your website with your future branding strategies in mind. Ask if your team has experience in search engine optimization. SEO goes hand-in-hand with building your online presence, as it helps your website rank higher in search engine results. You can also discuss additional services such as PPC and SMM campaigns.
6. Understand the Scope of Your Project
Before you start your search, think about what exactly you want the web designer or developer to do. If you want to effectively communicate with your web design agency, you need to have a clear understanding of what you need. Understanding the scope of your project will also help ensure you hire the right professionals. Do you need to create a website from scratch? If so, you would need to hire an entire design and development team. Do you need some custom graphics to help build brand awareness? If so, you will need to hire a graphic designer.
The only way you can be sure to get the project results you expect is to fully communicate your needs and expectations. The more you understand your needs, the better you’ll be able to communicate your requirements.
7. Be Specific
The terms web design and development encompass a large variety of services. There are several elements that go into designing and building a website. You’ll need to consider how many pages your website needs, the functionality required, and the brand message you need to deliver. The more specific you are, the better your web design agency can deliver your vision. Being specific also saves time and money throughout the design and development process.
8. Plan for the Future
Any good web designer will tell you that you need to keep the future in mind when planning your website. Your website will be the platform used to deliver all brand messages, updates, and announcements. That’s why you should create a website that is scalable, meaning it can grow with your business. Any experienced and qualified web design agency is dedicated to creating a website that can be easily changed and upgraded as your business needs evolve. If scalability isn’t an option, look for a different web designer.
9. Discuss Your Budget
It’s important to create a clear-cut budget for your project before you even start looking through potential web design agencies. You’ll want to freely discuss this with all candidates to ensure your project meets your needs and stays within your budget requirements. Openly discussing your project budget also ensures money is allocated appropriately to bring you the most value with your project results.
Most business decisions focus on ROI when making an investment. When considering your budget for web design and development, you need to consider the long-term value of building your online presence. You may need to invest significant money upfront, but your return should be ongoing. A quality business website brings a return on your investment years after your project is complete. Find an agency dedicated to delivering the most value for your money and ensuring you’ll see continued growth years down the road.
10. Find a Team with a Customer-Centric Approach
Several large businesses offer web design and development, but many outsource their work. Therefore, you’re stuck dealing with a middleman who goes between you and the people actually working on your project. This can be a nightmare, creating a disconnect that impacts communication, project requirements, goals, and the end result.
Most large design businesses are seriously lacking when it comes to customer service. This can be detrimental to your business. Although you may save on your initial investment, you get what you pay for.
Small to medium web design businesses place a deeper focus on customer satisfaction. For example, the entire BragDeal team commits to being responsive, answering your calls and emails to ensure your project stays on track and you’re satisfied each step of the way. Pick a web design agency with a team of web designers, developers, and graphic designers who have a customer-centric approach to the website development process. This will breed better results for your business.
11. Find a Proactive Web Design Agency
Being proactive in anything in life is beneficial, but it can be particularly helpful in the IT industry. A proactive web development team detects issues early on and finds quick solutions to avoid downtime and poor user experience. They also stay on top of tasks and deliver your project on time. When you find a proactive team, you’ll build a better business relationship and develop a higher level of trust than you would with someone who is just meeting your needs as you express them. Your business benefits substantially from a team that goes the extra mile to enhance your web presence and help you avoid costly errors.
When you talk to any web design, graphic design, SEO, or another similar type of service provider, it shouldn’t take long to get a sense of their mindset and approach to projects. A professional web design agency should be well-spoken, listen carefully to your questions, understand common industry issues, and know how to resolve them! If this is your first time working with a web development company Vancouver, it’s not a bad idea to compare a web designer’s professionalism with other businesses or services that you’ve been satisfied with in the past. How do they compare?
12. Discuss Deadlines and Expectations
One of the best tips we can offer about finding the right web designer for your business is to be upfront about your deadlines and expectations. The better you express your expectations, the easier it is for your team to cater to your needs. Discuss your deadlines before you hire an IT professional. You need to be sure they can fit your project into their schedule and finish your project within your timeline. They should also be clear and communicative if they can’t.
When it comes to the expectations you have for your website and graphic design projects, share as much information as possible. Even if it feels silly, talking openly about your vision can help bring your designer closer to your goal. They are an extension of your business team and it is important you keep an open line of communication and a high level of honesty when it comes to your needs and requirements.
13. Trust Your Gut
Never be afraid to ask questions when meeting with potential web design agencies. At the end of the day, the perfect fit for your business is a team that you can truly trust. Don’t leave any stone unturned. There are so many options available when it comes to web design, web development, and graphic design. Don’t just settle for the first company you meet, especially if it doesn’t feel right. The more you trust your team, the easier it’ll be to communicate your needs.
Trusting your gut can go a long way in the world of web design. You really want to find a company that cares as much about your brand as you do. Do your homework. As long as a company matches the most important tips listed above, if your gut feels like you’ve found the right match, follow it! At the end of the day, the better the fit, the more success your business will find online.
The Bottom Line
This has undoubtedly been a lot of information, but it creates a clear picture of the steps required to ensure you get the absolute best in Vancouver website design. Take it all in! Bookmark this article to check back on as you move through the hiring process. It’s a great reminder and an easy way to help narrow down your choices as you come closer to finding the right team.
Discuss your project thoroughly. Be sure the web design agency you choose can handle the scope of our work. Ask for their experience, portfolio, and references. Find a team that is proactive and delivers open lines of communication. Plan for the future and create a scalable design. Be specific with expectations and deadlines. And, always trust your gut. If a team doesn’t feel like the right fit, don’t settle. If they check off all the important qualities of a good web design agency and you vibe well together, you’ve found your perfect match!
When you create a high-quality, captivating website, you will benefit from a long-term return on your investment. Investing in your web presence today helps your business get ahead in an ever-changing competitive market. And working with the right Vancouver web design agency ensures you’re on the fast track to securing the most valuable return on your investment.