Graphic design is an intricate process that requires effective lines of communication. When you work with graphic design companies, you want to make sure their design meets the vision you have. One of the easiest ways to do that is to practice good communication with your web design company, and the graphic designer in charge of your project.
There are many things to consider when you choose a graphic designer. Once you make the decision to hire someone, your part of the process doesn’t stop there. A good web design company will look at each client individually. They want to be sure they meet the specific requirements of your unique project.
Your graphic designers should follow your guidelines, use a structure specific to your vision, and implement the right measurements and details based on what you communicate to them. You want a graphic designer who will take the time to learn about your vision and find creative ways to bring it to life. But, in order for them to do this, you need to be effective in the way you communicate.
Effective Graphic Design Requires Honesty
One of the best things you can do to help your graphic designer is to be honest. Sometimes, clients find that they don’t like certain aspects of their initial design. Most times, they are afraid to speak up. Clients understand the amount of time and creativity designers put into their work. Many clients feel bad to express dissatisfaction. It’s important for you to understand that a good graphic design professional will want to hear everything you have to say-good and/or bad.
Too often people hesitate to divulge their true feelings about their design. We’ll let you in on a little secret! Most graphic designers can tell that you don’t like the end result even if you don’t say anything. They sense you aren’t fully satisfied but don’t know specifically what it is you don’t like. This makes things very difficult for your designer. They want to find ways to improve your design and make you happy. When you don’t give details about what you don’t like, you put your designer in a tough spot.
Most graphic design professionals would rather you be honest about how you feel about the final design. They want to meet your vision. A good graphic designer will rework your design until you are fully satisfied (within reason). But, they’re designers, not mind readers. So, they get backed into a wall if you aren’t up front with your thoughts about the end product. Talk to your designer openly if their work doesn’t meet your vision. Most will go back to the drawing board to make sure you are on the same page, and willingly rework your design. They want the chance to fulfill your vision. They can’t do that if you don’t give your honest opinion about their work.
Be Patient in the Design Process
If you do go back to the drawing board to rework your design, be patient with your designer. Remember, most designers start from scratch when they rework a design. If you’ve expressed dissatisfaction in the original concept they provided, they will start fresh. Designers start from a blank slate so they can identify where they missed your vision. They want to be sure they have a good grasp of what you want. When they start from scratch, they open the door to new possibilities in their pursuit of bringing your vision to life.
That’s why it’s important to remember that reworks take time. Designers go through the same process when they do a redesign as they did with the original workup. From sketches to drawings, they need to follow the process to be successful. Make sure you give them their space to make things right. For example, designers need to follow specific measurements depending on where your design will be used. If you want your designers to bang out a completed project in one to two hours, you can expect the quality to lack.
Provide Examples of Your Vision
If you have a specific idea in mind when it comes to your design, be sure to let your designer know. Provide examples when you can. If there’s another website you like or multiple websites you like, show your designer. Point out what it is you specifically like about the design examples. If your vision only exists in your mind, sketch it out.
Even if it’s stick figures, these ideas can be a helpful resource to match your vision. Sometimes visions that are verbally communicated end up looking very different when they are visually created. If you make it easy for your IT team to understand what you’re thinking, they will come closer to your vision the first time around.
Graphic Design Companies Need Room for Creativity
Remember, graphic designers are artists. Although you may have a vision in your mind, they are skilled professionals in creating an effective design for your brand. Give your designer some room to get creative. As a leading website design company in Vancouver, we’ve had countless clients come in with an idea that they didn’t actually like when it was created on the page. A good design team can create a masterpiece that matches your brand and is truly appealing to the eyes.
Be Present in the Process
Last, but certainly not least, be present in the design process. Always respect your designer’s time and work. Remember, good design takes time. But, the entire process should flow from start to finish. Be proactive when it comes to the approvals and changes. Your design team will lose motivation if you don’t respond to their concepts. Designers are constantly turning over new projects. If you are too busy to respond to them in a timely fashion, their ideas and concepts may fade away. This will make the process longer. If you want to have a smooth, time efficient, effective design process, stay involved and stay in touch with your designer.
In addition to staying responsive to your designer’s requests and communication, be sure to ask questions throughout the process. Help your designer get to know you and your company. If you don’t understand something, ask them to clarify. Your design team will be happy to learn how you think and why you think that way. This gives them a better chance to understand your brand and meet your vision.
The best way to get the most out of your design process is to keep open lines of communication with your design team. Talk about the vision you have for your brand. Provide some insight on how you came to that vision. Give examples of what you like. Be honest if you don’t like something. Ask questions throughout the process. Give your designer room for creativity, but remain an active part of the process. If you follow these tips for effective communication, you will end up with better results when your project is complete. Your designer, your customers, and your brand will thank you!