One of the things that people spend a good amount of time on when starting a business apart from website development is their logo. After all, how it looks will say a lot about the business and the people who are behind it. Thus, it is important to craft a quality logo design Vancouver that sends the right message.
Being recognized as a Top 25 Enterprise Logo Design & Branding Agency on DesignRush, we put together a list of some methods that most people aren’t utilizing when creating their brand image.
While you’re most likely going to meet up with a specialist in logo design Vancouver who will execute logo mockups for you to choose from, your input as the business owner in the creation is very important because you are the one who stands to gain much from the final design. If you’re ready to pick a designer, take a look at this article for the most important things you should look for in one.
Here are some points that you will need to consider so your brand logo is the best representative of how your business operates and is eye-catching enough for good recall:
1. Ask Yourself: What Will People Think About It?
While you have the final say in terms of the final output, it is important to get other people’s thoughts about your chosen design. You must admit that you will have some sort of bias regarding your brand as the business owner, so it is essential to test it out with the market to see how they will react. This is more or less the same thing you do for website development.
Show it to your friends and family members and ask them for their input. You can even go the extra mile by asking a select group of people from your target market to join a focus group discussion about how your brand logo looks.
Take caution though not to sacrifice too much of your brand identity in an effort to please other people. You must remember to take what’s important about their opinion or impression of your logo and see how you can best integrate their comments and suggestions into the final design which will be executed by the specialist in graphic design in Vancouver. While you aim to please everyone, you also need to be perfectly happy with the logo yourself.
2. Do Your Research About Great Logo Design Vancouver- and Bad Design, too!
Graphic design in Vancouver varies greatly. There are great logos and amazingly ugly ones. There are logos that are so easy to remember, and there are some that are challengingly hard to recall. There are logos that catch your eye right away, and there are some that you totally bypass because they’re too plain. The final output will always be telling of a business owner’s knowledge about great design (and even website development), as well common bad design elements that he knows not to touch with a ten-foot pole. Here are some of those:
Choice of colors. Which colors are most representative of your business? Do you want to ride the trend of whatever colors are hot this season, or do you want something that can endure over time? Create a color motif that blends in really well with your product (ex. hues of salmon, dove grey, and white will work nicely for a business that sells lovely floral dresses and feminine tops for women).
Text and objects. Is your logo going to be pure text, purely objects, or a combination of the two? Any of these choices are okay, but the challenge with pure objects is it will require the best creative design in order to be memorable. Take the Apple logo, for example, a single glance at that simple apple with a chewed-up part on the side is an instantaneous brand recall!
Font selection and pairing. Which fonts evoke feelings you want to be associated with your business? Are serifs important to you? Will you use two different fonts for your logo, and if so which two are the best? Research on font pairing guidelines if that is what you intend to do so you are able to appropriately match both with ease. Also, do not forget to check out font licensing: not all fonts you see online are yours for the taking. If you want to be safe about this, ask a professional designer to create a custom font just for you. You can also use the same custom font for website development.
3. Are People Going to Remember It?
At the end of the day, you want to make sure that people are going to have a good recall of your brand. That is one way to know about how effective it is. This is especially important for businesses that are just starting out because an eye-catching and easy to remember design is something that they will remember the next time they check social media and decide to see what’s new in your offerings. You want to combine the things that you want, the things that your customers like, and the professional input of a good website design company to come up with the brand logo that speaks volumes about your work.
If you feel that the final output was not too effective in conveying your brand’s message, there’s no need to wallow in a pool of regret. You are very much allowed to tweak things about your brand logo until you get something that works! Everything you need to change can easily be done by a company specializing in graphic design in Vancouver. A good website design company is used to creating a
Some businesses are very canny when it comes to this: they involve their market in the re-design of their brands by presenting a series of brand elements on social media and asking the public which one they preferred more. Then they take these preferences to a website design company for new mockups. This also creates a sense of involvement and ownership in your clients, thus making them feel that their personal input in something as important as your brand logo was considered. After doing a survey or a vote, you can take the winning design elements to a professional designer like BragDeal Inc. (Refer to Logo Branding) to make the necessary adjustments.
It may take a lot of time, effort and brainwork, but by the end of it you will have a brand logo that works – something eye-catching and professional that people will be impressed with, easily recall, and become intrigued enough to check out what you have to offer!