Achieving business success for your website will always start with a great product or service that fits a specific need. After fine-tuning your product, the next step is to build your website and plan for strategies that will make the market aware about your product, convince them that they need or want it, establish customer conversion, and ensure customer retention for recurring purchases. Whether or not you hire a web development company, here are seven tips that will help you in building your website and implementing the necessary actions that come after!
1. Talk to Your Web Development Company About Capturing Your Market
Use a quality web development company to structure and build your website. After building your e-commerce website, the next step is to determine how you establish a brand presence in the market. Make a list of all the approaches you wish to implement: optimized web design, regular and compelling social media presence, personalized email marketing, reaching out to brand ambassadors, etc. Having a strategy will ensure that you stay the course towards achieving your objects. Make it a habit to review your performance every couple of weeks or months to determine if you should proceed as planned, or if there are some adjustments to be made in your game plan. This may include doubling up on your social media efforts or even tweaking your e-commerce web design.
2. Create Social Media Accounts for Your Brand
Establish your presence across a variety of social media platforms after launching your website. Instead of focusing on just one social media platform, consider cross-promotion across a number of them – Facebook, Instagram, Twitter, etc. This allows you to capture a bigger market if you ensure that your content is tailored to fit that specific platform (ex. stunning visuals on Instagram, engagement opportunities on Facebook, etc.).
3. Put a Lot of Effort into SEO
Spend time crafting in SEO-optimized, original content for the blog section of your e-commerce website. Study which SEO keywords are best to use for the type of industry your business belongs to. Identify which particular keywords have higher hits and see how you can integrate that into your content. Experiment with different ways that you can seamlessly incorporate targeted keywords into your website and social media content while maintaining fluidity in structure, tone, and content. If you would like to learn more about SEO, the article Why Maintaining SEO is important will provide an in-depth walk-through.
4. Personalize Your Brand (and Not Just Your E-Commerce Website
When a brand has a face and a voice, it’s more authentic. You are more able to reach out to your audience and thereby gain their trust and friendship. Incorporate personalization into your web design as well as your content marketing strategy. Address returning users with their name whenever they visit your website. Consider using your own face and background story to humanize your brand and make it relatable. Add your photos and digital signature to email marketing content, and don’t forget to address subscribers individually with their nickname.
5. Invest in Mobile Responsive E-Commerce Web Design
Web design that is optimized for mobile devices delivers the best user experience on your e-commerce website. When your e-commerce web design is adjusted to comfortably fit the specifications of a variety of mobile platforms, navigation and transactions become easy and even pleasurable for your users. Part of it is having a robust cart infrastructure that makes shopping efficient through automation. It also includes a persistent shopping cart that allows users to go back, update, and proceed with payment even days after first browsing through your store.
6. Reward Your Users
Customer retention is best achieved when they feel valued, and this is where loyalty and membership perks come in. Periodically send coupon codes, flash sale announcements, freebies (gifts or waived shipping fees) on minimum orders, reward points, and other small gifts that your customers will appreciate using. Consider adjusting your web design for this through the automatic application of discount codes when customers purchase something. This is a great way for your customers to feel that their business is appreciated, and the discounts and freebies will entice them to transact with you again.
7. Design and Implement E-Mail Campaigns
Email campaigns allow you to stay in touch with your customers even when they don’t visit your website. You can design email campaigns in a number of ways: advertising new products, announcing new features or updates in your web design (ex. zoom options for your product shots, so customers have a closer look at your items), offering coupons and discounts, sharing helpful information (ex. tips in caring for leather goods, if you sell leather bags and accessories), and even sending updates on the brand and your personal life, if it will be relevant and interesting.
How to go about it? Keep it straight to the point, include eye-catching graphics, embed links to specific product pages, and remember to personalize with your customer’s nickname and other relevant information. It is, therefore, necessary to collect email addresses on the website. Here’s a great article that discusses it in detail: Are You Collecting Emails On Your Website?
Running an online business is not a one size fits all program, which explains why you see variations in e-commerce web design and the corresponding marketing strategies. Your own web design and marketing strategies must be tailored to the kind of industry you belong to, as well as the demographic that you wish to target. Thoughtful implementation of these seven tips to your website and corresponding marketing strategies assures you the best possible outcome for your efforts.
When one aspect seems to be lagging behind, simply go back to your strategy and adjust where you need to. It also helps to study the way your favorite online stores plan for their web design. Look for features that you like and feel customers will appreciate, and determine how you can incorporate that into your own site’s web design (either in its entirety or just the parts that will work for now). The world of e-commerce is ever-changing, and the ability to adjust to those changes while staying true to your brand’s vision will ensure business success.