In a matter of days, the ways that most of you have been conducting business changed. Companies all over the world closed their doors, workers were laid off, and incomes halted. Storefronts have become websites, and more and more interactions have moved online which is why web design is important, now more than ever!
As most of you are aware, our world is in the midst of a great shift due to the global spread of Coronavirus, which causes the disease Covid-19. These certainly are unprecedented times, full of fear and uncertainty, but they also mark a time of great opportunity.
Let’s brush our fear aside for a moment and focus on how we can take this global crisis and learn from it. Perhaps this is the chance you’ve been waiting for to push your company forward!
Businesses are now hosting virtual parties and fitness classes, delivering groceries to your front door, and allowing you to connect face-to-face with loved ones through your screen, everyone is engaging in this new virtual environment. Making the shift from in-person to online is a big change, but it’s happening now whether you’re ready or not. The world is screaming for new ways to stay connected, and this is your opportunity to deliver them! This is the time to change things up, get a new website, promote growth, and generate new forms of income. If Covid-19 has taught us anything, it’s that there is no time to waste, the world moves quickly, and we have to adapt, now.
How is Your Business Adapting to Covid-19?
Growth is based on consumer access
When you have an in-person business, if the doors are open, consumers have access. However, in light of current events, many businesses have had to close their physical doors. The best way to adapt to this is by opening your “virtual doors”. By improving your web design or perhaps creating a new website, you allow your customers to stay engaged with you. Just be sure to keep on top of your website’s maintenance to ensure your consumers always have access.
You need support from others to succeed
Don’t worry, you don’t have to do this all on your own! Now, more than ever, we’re all in this together. Whether you turn to a leading web design company in Vancouver to improve your website or lean on your loyal customers for support, it’s ok to need a little extra help right now, in fact, we all need a little extra help right now.
Your website is the key to moving forward
A strong business is always striving to improve, do more, and be better. You haven’t been doing anything wrong, but the demand has changed. Now is the time to diversify your consumer experience and grow in ways you never thought possible! An online presence is helpful for all types of companies, whether you’re looking to improve your healthcare web design or your restaurant’s web design, it all starts with a good website.
2 Ways to Adapt your Website
Offer video content
One thing that gets lost when you move online is face-to-face interactions and providing engaging video content helps remedy this. The type of videos you will offer will vary depending on your business. If you’re a fitness studio perhaps you offer pre-recorded classes, or if you’re a retailer you offer product display or instructional videos.
There’s also the option of connecting with your customers, live! Your live stream can become a classroom, a concert, or a workshop. Whether you’re working with recorded or live content, the ability to share videos allows you to connect more personally with your customers so you don’t lose the value that your in-person business had!
Set up a store
Selling your products online is one of the best ways to keep your company going during these uncertain times, it also happens to be perfectly in line with consumer trends! This is a shift that will lead to growth now and in the future. If you don’t want an online store, simply having a web design that allows your customers to view your products online first, before entering your store will improve their shopping experience. Just think, are you more likely to go to a restaurant whose menu is available online to view first, or take a gamble and just show up? No one is taking that gamble, especially right now. Move your inventory on to your website!
4 Reasons you Should Invest in your Website
Helps you stay connected to your customers
As you may have recently been reminded, your customers are everything! Even if you don’t have a product to sell online, you must have a website to remind them that you’re still there.
Builds brand recognition
You may never have thought to have a website or considered the importance of web design but now is the time to extend your reach and build your brand! You can’t rely on people walking past your store or dining at your restaurant, but you can still stay competitive with modern graphic design, eye-catching logos, and expert branding.
Enables you to get paid
Hey, it’s a part of business! Especially during times like these, generating revenue is imperative for survival. Having a functional website, an online store, and trending digital marketing will all help stay on top of things financially.
Pushes the economy forward
The economy is slowing down at a startling pace, however, if you can generate income through your website, then you can pay your employees, invest in other services, and help push the economy forward!
3 Reasons Why Web Design is Important
Keeps your customers up to date and well informed
Everyone is checking online first and you need a layout that is easy to navigate. Store hours are changing, policies are being amended, and your audience needs a quick and easy way to stay informed without having to leave the house.
Helps keep your business afloat
The online world is just as competitive as the outside world. Your web design might mean the difference between customers choosing your product over someone else’s. Every sale counts! Having a website with a good design is one of the best ways to ensure a steady income right now.
It’s an opportunity for growth
Accepting change is the key to moving forward in this world! Maybe this takes you to a new level or maybe you’ve been thinking of expanding online for a while now, regardless, your business needs a website. Moving online enables you to reach a wider audience while staying connected to your loyal customers.
Coming Out On Top with the Best Web Design
What you do for your business now will decide how you do business once this is all over.
Your website is now your storefront, your studio, your classroom, and your connection to the outside world. And just like a physical business, it has to be fresh, innovative, modern, and interactive to keep you competitive.
Having the best web design possible is so important, now more than ever. If you are switching to online, not only do you want to provide meaningful content, but you want your customers to keep coming back and enjoy the time they spend on your site. Similar to how a poorly laid out shop makes for a bad shopping experience, a website that’s hard to navigate creates a bad user experience. There are reasons why you won’t shop in certain stores, don’t make those the same reasons why you can’t meet your online sales.
Whether you’re looking to upgrade your website or create a whole new design, investing in your online presence is one of the best ways to come out of these uncertain times, on top. Having a website keeps you relevant, connected, and competitive!
Taking Care of You During Covid-19
As of March 2020, it was announced that the world is in a state of emergency due to the Coronavirus. These are unsettling times but we don’t want you to have to worry about your business as well. We take the wellbeing of our clients very seriously and although times are tough, we want you to know we’re here to support you. As your business shifts, perhaps becoming more online, we’re doing everything we can to ensure the smooth running of your website. We’re currently offering lower prices for projects and our excellent customer service team is standing by, ready to assist you. For questions or concerns, please reach out.
For a list of helpful resources please see below.
Health care + wellbeing
Employers + individuals
- Temporary Wage Subsidies
- BC business taxes
- Employment Insurance
- Canada Emergency Response Benefit
- BC Emergency Benefit
- Work Sharing Program
- BC Temporary Rental Supplement Program
For general information regarding Covid-19 please refer to:
- World Health Organization
- Health Canada
- BC Centre for Disease Control
- Vancouver Coastal Health
- Canadian Awareness Resources
- Canadian Business Resources