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Makeup Logo Design

Alicia's Choice

Premium makeup brand and mobile beauty

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alicias-choice-logo-design-main

PROGRESS

Project Summary

As a growing company, Alicia wanted a logo design that would represent a luxury makeup and beauty company. Alicia’s Choice line is known for durability and quality as well as affordability so our overall brand strategy required combining all these elements and create a logo design concept that portrays all points.

Alicia strongly believed that beauty should be affordable without compromising quality, and we wanted to capture that in a brand identity that would resonate with its customers.

TAGS

  • Branding

  • Logo

  • Makeup

  • Beauty

Logo Design Vancouver

Discovery And Strategy

During the discovery session, we found out that the products were targeted toward woman of all ages and ethnicities who wear basic to dramatic makeup and that the target audience would be involved in modeling, pageantry and customer service. It is commonly used just for professionals to performers.

Customers picked Alicia’s Choice line over others because of cost and quality. It was and still is today on par with leading brands for a fraction of the cost.

alicias-choice-logo-design

Branding Colours

Colour Combinations

We made sure to design the logo so that it fits various combinations of the brand theme colours.

Depending on the application the logo would be placed on, the main colours are strategically selected to add a clear contrast between the logo and the background.

alicias-choice-colours

Brand Design

Full Branding Delivery

The resulting brand reflected the backstory of the company which was tied to mental health, the salon, the family running the business and the owner’s modelling career.

Because of the personal and inspirational story that this brand carries, many people can relate and that requires a strong brand representation.

alicias-choice-logo-portfolio

FONTS USED

TYPOGRAPHY

MAIN BIG CASLON FB ROMAN

Alicia mentioned that she wanted a font that was easy to read and beautiful. The choice of the typography had to correlated to the crown.

Since it has sharp edges, the font had to be sharp as well so that it connects well together.

Palette

COLORS

PRIMARY

#B99950
#23234D

SECONDARY

#202122

RESULTS

Achievements

Alicia’s Choice has evolved with a new brand look and the makeup line has become a reality. The logo was placed on the new package design, making the company have a professional appearance in the market.

Customers also feel the sense of loyalty when they buy branded products and that brings a unique experience on its own.

alicias-choice-photo

I contacted BragDeal to design the logo for my new make up company and I was not disappointed. Within 24 hours, I received a perfect logo, no adjustments were needed. So here is a recommendation from me to you: hire BragDeal for all your web design and logo needs, you won’t be disappointed.

Alicia O. Owner at Alicia's Choice

Start a New Project

Now that you've had a chance to learn about our process as well as review our case studies of all the web design in Vancouver, it is time to get your project moving forward!

Request a Quoteor +1 844 604 2724

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