PROGRESS
Project Summary
Healthcare is one of the most demanded sectors. CloudMD’s goal is to allow customers to get in touch with a health care professional faster than go into the clinic, wait around for hours, fill out forms, etc.
CloudMD needed a modern healthcare website that clearly explains how their app works and directs users to download it so that they can take advantage of the huge time savings.
CONVERSION FOCUS
Strategy & Planning
The goal of the website is to convert a user from browsing around to downloading the app. After researching and reverse engineering how similar platforms operate, we’ve prepared a structure that would guide the user around the pages.
USER EXPERIENCE
Responsive Mobile Design
Since the app is meant to be used on a phone, a major focus was for the website to be compatible on mobile devices. We made sure that it was very intuitive to navigate to the app download button, and seamlessly move over to the app itself.
APP EXPOSURE
Marketing Material
This app required marketing to get exposure so posters needed to be designed and printed. Making the poster designs clean and simple was the main objective so that the viewer can quickly capture the information and proceed to downloading the app.
HEALTHCARE LOGO DESIGN
Branding Strategy
CloudMD wanted a brand that had a modern feel with a corporate look. The goal was to have a good idea what the company is about just by looking at the brand’s logo. In order to achieve that, we’ve selected soft colours with sharp typography, and combined it with a very recognizable piece that related to healthcare.
FONTS USED
TYPOGRAPHY
ALL Lato
Lato is a modern and simple font that makes the website copy very easy to read. It is recognized but most devices and quickly loads regardless of the internet connection.
Palette
COLORS
PRIMARY
SECONDARY
RESULTS
Achievements
Introducing an app that should help change the way we interact with healthcare professionals requires lots of marketing. We’ve developed a website that brings credibility and trust so that users have no uncertainties before making a decision to download the app.
