A detailed video animation can be quite the process, a solid structure will improve the workflow and quality of the final product.
This was quite the journey. From concept to final result, we went through sketches, revisions, sound picking, voice adjusting, and much more. Very fun and unique project that we would love to see being used on all social platforms.
DISCOVERY & PLANNING
We began by sketching out each scene to organize the thoughts and ideas. Step by step, we had a full storyboard outlining what each scene and transition should look like.
While sketching the ideas, we also worked on the voiceover script along side to ensure there was a clear connection with what was shown and said.
BRINGING COLOUR TO THE SCENES
Once we had the storyboard fully laid out, we began working on the graphic design portion of the project. Creating the main assets such as the car model, characters, and different background pieces.
VANCOUVER VIDEO ANIMATION
Taking everything we’ve done and bring it to life was where most of the video animation came together. Each graphic assets started to have movement added to it, and piece by piece, the scenes started to fully move around.
Behind the scenes clip: Watch Here
We’ve created a high detail video animation that clearly covers the features of the new Lexus car model. From settle sound effects, to in depth graphics, we created a 30 seconds video that is now used for promoting the new model on social media, TV advertisements, and email blasting.