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Website and Branding Design Case Study

Safe Seal Wrap

Shrink Wrapping Company

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website full screen - web design
Website Development Company in Canada - Top Web Design

PROGRESS

Project Summary

As the original company grew, a new subdivision has been created to separate the businesses. From a new brand, to a website and everything in between, we had to create an online presence that will portray the company’s message.

In order to have a strong and professional brand, we wanted a name that was memorable, self explanatory, and a website that focused on converting users to customers.

TAGS

  • Logo

  • Theme

THEME WEBSITE SETUP

Strategy & Planning

We started researching themes that fit well for the company’s target audience. Our objective was to find a clean, easy to navigate, and informative website to help increase user conversions.

Website Development Company in Vancouver

RESPONSIVE LAYOUT

Mobile Friendly Design

Since most users search the web through their mobile devices, we made sure that each element on the page fit perfectly on both mobile and tablets. Being a website for a wrapping company, the users landing on the page most likely know what they are after. We wanted to make sure those users had a seamless experience navigating through the pages no matter what device they use.

Website Development Company - Mobile Friendly Web Design

BRAND CREATION

Logo Design

Creating the brand was as fun as it was challenging. The wrapping industry has practically covered all possible names and we wanted something unique, easy to remember, and effective. Safe Seal Wrap was formed after many attempts with play on words, and various combinations. We did all the trademark, business name registration, and general social media checks, and to our surprise, Safe Seal Wrap was in the clear for all!

Combining shapes, working with the “wrap” idea, and many other factors helped form the final symbol concept that completed the logo design process.

Logo Design Company - Safe Seal Wrap Branding

Graphic Design

Quotation Sheet Design

Once the brand and website were officially live, it was time for marketing material to help the company grow further. As a professional organization, a uniform, well design quotation / price sheet is important. We ensured that our graphic design maintained a look that felt familiar to the website, and incorporated the branding colours.

Graphic Design Company

FONTS USED

TYPOGRAPHY

Titles Seogoe UI

With clear cuts and very bold font type, Seogoe UI was a perfect fit for titles to help bring contrast between sections.

nav Poppins

Navigation is one of the most important parts of the homepage design so an elegant and easy to read font was selected.

p Roboto

When a user friendly, clean, and professional font is required, Roboto never disappoints. It looks great on all devices due to it’s round and thicker lines.

Palette

COLORS

PRIMARY

#20ACD6
#262626

SECONDARY

#F69020
website full screen - web design

RESULTS

Achievements

The goal of the project was to create the new brand that will capture attention of future potential clients. We’ve created a brand that our client is proud to represent their products with.

We engaged BragDeal to help us expand into other markets by demonstrating professionalism with our products. Specifically, we needed them to build a creative and original website.

In the beginning, BragDeal asked us what we were looking for regarding the number of pages and other website elements. We gave them a rough outline of what we needed and left everything in their hands.

For functionality, we needed the website’s flow to make the end users want to dig more into it. Ideally, the website should give the viewers just enough information to convince them to call our company.

So far, BragDeal has delivered the website. I’m currently sorting through the next batch of products I want them to put on it. Additionally, they’ve created a logo for our website to help with our branding.

We have a monthly maintenance contract, and they’re hosting the website. On top of that, the team has set up emails for us on Outlook. They’ve also been making datasheet handouts with graphics to showcase my product to the clients even when I’m around. We plan to work on SEO with them on the backend, though we haven’t started doing this yet.

Jason H. Owner

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