The outdated and underperforming old website was in dire need of a revamp to increase traffic and boost overall user conversions. With that in mind, we began a comprehensive redevelopment of the website to not only capture the attention of users but also provide a seamless experience that is tailored to their needs.
Our aim was to create a personal training website that is easy to navigate and helps users quickly find the information they are searching for. We have incorporated intuitive design elements and a user-friendly layout to guide users towards the desired action – whether it is to learn more about the company’s services or to get in touch for personal training.
THEME WEBSITE SETUP
Strategy & Planning
It’s highly probable that the majority of individuals visiting the site are looking for personal training services. With this in mind, we ensured that the website’s navigation was intuitive and easy to follow. Our objective was to eliminate any confusion that users might experience and guide them to the information they are seeking.
We have carefully crafted the page flow to ensure a seamless experience for the users, guiding them towards the desired action, whether it is to learn more about our services or to get in touch with us for personal training. Additionally, we have included clear calls-to-action throughout the site to encourage users to take action and make the most of what we have to offer.
Mobile Friendly Design
The majority of the website’s target audience utilizes mobile devices, so it was crucial to create a personal training website that is mobile-friendly. We made sure that every aspect of the website, from the sections, titles, and call-to-actions, to the forms, was optimized to provide an optimal viewing experience on any device.
To achieve this, we used a responsive design approach that automatically adjusts the layout and content based on the size of the screen. This ensures that users can access the information they need quickly and easily, regardless of whether they are using a smartphone, tablet, or desktop computer.
The Syne font is ideal for titles on a personal training website due to its modern and stylish appearance, strong character, and legibility. This font is perfect for catching the reader’s attention, promoting easy reading, and presenting a professional image.
As a member of the sans-serif typeface family, the Karla font has been meticulously crafted with a focus on crystal clear readability and comprehensibility, making it an optimal selection for a personal training website where the priority is to enable visitors to effortlessly go through the information and move around the website with ease.
Our primary objective was to design a user-friendly website that would allow visitors to quickly locate the information they are seeking and effectively communicate the advantages of the personal training services we offer. We are proud to say that we have achieved this goal and have created a website that not only meets but exceeds our clients’ expectations. Additionally, we have provided our client the ability to make updates to the website as administrators, providing them with the flexibility to make changes whenever they are needed.