HOW WE WORK?
Our Process
Discovery
As you know, Google is one of the most powerful search engines in the world. By opting in their ads platform, it allows you to skip the wait to show up organically. A lot of people that are searching for a solution, go to Google, type in what they want, and click on the first few links they see.
The power of Google ads is that ability to target the audience that we want to show the ads to. Moreover, we can see which keywords are performing well, and which aren’t. Those that are performing poorly, we simply turn off!
Our Process
We select the age groups, gender, location, and many other filters to narrow down who the ads are showing up for. This allows for maximum optimization as the target audience is much more likely to click the ad.
It’s important to understand that there are many other companies that will be paying for ads. This creates a ad placement bid. Whoever pays more, gets shown more. That said, Google does a great job at circulating the ads and giving everyone a chance, no matter what ad bid is chosen.
Analytics
Our strategy will consist of continuously testing the campaigns and seeing how they perform. Mainly we focus on what is the CPC or Cost-Per-Click. If one keyword costs $3 per click and generates sales while another one is costing $5 per click and generates no sales, we will turn off the bad one and increase the bid on the better performing one.
Example:
If you spend $500 and get 1 sign up to your program/service, the ROI is not great but still worth it.
As seen in the screenshot below, the ad spend total was $1,149.51 and that brought 296 clicks to the website, in a very competitive niche. This resulted in 10 lead conversions. If even 1 lead turned into a client, that could be a $3,000 to $6,000 project.
Monitoring
Once the campaign is set up and active, we constantly monitor to ensure the data is collected and we’re getting the results we’re after. Ensuring that the best ad set is always running is key while turning off the ones that aren’t performing as well.
