Nearly everything we do today is online, including shopping. So, having an effective eCommerce design is crucial to your business’s success.
eCommerce websites help you build your brand, reach customers, and sell your products and services. But none of this is possible if you don’t take the proper steps to develop your eCommerce website. Creative web design is critical when it comes to your eCommerce success.
Good eCommerce web design combines the right colors, images, content, and visual elements to lead your customers through the sales funnel. Your design should attract potential customers, create a compelling user experience, and build your brand reputation.
So, how do you ensure your eCommerce website design is right for your business? As a leading provider of web design and development services in Vancouver, we’re here to share tips on building an online store that increases conversions and launches your business to the next level.
15 eCommerce Web Design Tips to Increase Conversions
Effective design is all about creating a captivating user experience. When planning your eCommerce web design, consider these tips for increased conversions:
1. Keep It Simple
Your eCommerce website should be simple, organized, and easy to navigate. One of the top rules you should keep in mind is to keep it simple. The more elements on the page, the more it distracts customers from completing a sale. So, try to stay away from too many banner ads, pop-ups, and colors.
While shopping for products with all the bells and whistles is attractive in some industries, it has the opposite effect in the web design industry. Flashy, over-the-top designs only act as a distraction to your customers- leading them away from the goal of your site.
Instead, keep your design clean and clear. Focus on the sale and create the most straightforward way to lead your customers through the sales funnel to complete their transactions. You should create an easy and cohesive journey from the homepage to checkout if you want to lower bounce rates and boost conversions.
To keep your website simple and clean, follow these steps:
- Use product images with fewer design elements.
- Use more white space, bigger pictures, and less text. Direct your customers to CTAs that stand out.
- Test your website on different devices to ensure the shopping and checkout processes work well from all devices.
- Stay away from distractions.
2. Create a Sense of Urgency
Creating a sense of urgency can quickly increase your conversion rates. When customers think they’re looking at a limited supply, a hot deal, or products that may sell out, they’ll be more likely to act immediately when purchasing.
Use your eCommerce web design to create a sense of urgency, which can increase conversion rates by over 330%. How do you do that? It’s simple. You can change calls-to-action from “Shop Here” to “Shop Now.” You can also add terminology to your content that encourages visitors to act quickly before they cannot buy the products or get the sales.
3. Prioritize Branding
Brand authority is essential for all businesses, but it’s particularly important for eCommerce brands. When shopping online, customers want to spend their money with established brands. Without the right branding strategy, your customers will think you’re not trustworthy and only looking to steal their sensitive information.
If you want to build trust, you need to focus on branding. Branding is the DNA of your eCommerce business; it’s your values, who you are, and how you compare to competitors. Effective branding strategies are crucial in building connections with your audience and increasing sales.
If you want to get the highest return on your eCommerce web design, you need to take time to define your brand. At BragDeal, we offer comprehensive branding services that help define your brand and infuse that branding into your design. If you don’t know who you are as a brand, that’s ok! We can help. But first, ask yourself these questions:
- What would my brand look like as a person?
- If I could describe my brand in three words, what would it be?
- What sets me apart from my competitors?
- What do we do better than anyone else in the industry?
Once you create your brand personality, you can work it into your eCommerce web design and social profiles. This doesn’t just tell customers who you are but also helps build trust with your target audience. The result? You will drive serious sales and take advantage of higher conversion rates.
4. Create a One-Click Checkout for Your Customers
Today’s average consumer is driven by the speed and efficiency of online shopping. It will help if you put a lot of thought into the checkout process. Nothing brings more conversions than a simple, one-click checkout process. Incorporating this into your eCommerce web design allows customers to skip the “add to cart” step and check out faster.
Even if you don’t add a one-click checkout to your site, you must streamline your checkout process. Incorporating a one-click can shorten the process by 90%, eliminating extra steps and reducing cart abandonment rates. The more efficient the checkout process, the higher the conversion rates and the lower the cart abandonment rates. Another effective way to make this happen is to minimize the data customers are required to input to complete the checkout process.
5. Think Like a Customer
Another great way to improve your eCommerce web design is to get down to basics and think like your visitors. The ultimate goal of your website should be to connect with your customers. To do this, you’ll need to think like your audience. What do they want on a website? What do you look for in eCommerce web design when you shop online? Ultimately, you’ll want to create a website that is easy to navigate, well-designed, and hassle-free.
We encourage our clients to put themselves in the visitor’s shoes throughout the design process. What kind of layout best fits your brand? How can you improve the navigation process? How should you organize your products to make sense for your users? What further action can be taken to simplify the checkout process?
When you think like your visitors, you can help create an online store that meets their needs. Our Vancouver web design team can help you anticipate what your viewers want from your store and create a design that exceeds their expectations.
6. Add Clear Calls-to-Action
Calls-to-action are crucial elements in the sales funnel process. Having clear CTAs is essential to converting website traffic into sales. Keep in mind that eCommerce CTAs are typically different than CTAs on traditional websites. For example, you’ll want to use terminology such as “Buy Now” or “Add to Cart” to grab your visitors’ attention and encourage them to click.
The content of your CTAs isn’t the only thing you’ll need to consider during the eCommerce web design process. You’ll also need to use contrasting colors, unique design elements, and other tactics to increase conversions. To find suitable options, consider the intent of your web page and align your buttons with that intent.
7. Unlock the Power of Color
Choosing the right color options is vital to your online success. Branding professionals use a whole psychology to color to increase sales. Choosing your eCommerce web design colors requires more thought than simply picking your favorite color.
Color is a powerful tool that can drive sales when used to your advantage. Different colors inspire different feelings and emotions. Thus, it inspires different actions based on how the colors make them think and feel. If you want your eCommerce site to convert, you need to use the psychology of color to your advantage.
For example, if you want to establish credibility, use blue colors in your web design. Blue is shown to increase feelings of trust, making it a popular color option in the online business world. Or, if you want to encourage visitors to make a purchase, use bright colors like red. Red inspires feelings of excitement, passion, and urgency. So, making a button red can encourage visitors to click it and move them through the sales process.
Essentially, color is one of the most powerful tools in your online business toolbox. Using it correctly can significantly impact your eCommerce web design and increase conversion rates.
8. Always Have an SSL Certificate
An SSL certificate is crucial if you want to increase sales and reduce cart abandonment rates. When you set up your SSL certificate correctly, a closed lock will be displayed next to your website’s URL. This tells your visitors that your site is secure and your sensitive information is protected from data breaches.
Studies show that websites without an SSL certificate have higher cart abandonment rates. This is because online shoppers have come to know the closed lock as a sign of trust. Having an SSL certificate doesn’t only tell visitors that they’ve landed on a reputable website. It plays an essential role in the overall security of your site.
SSL certificates encrypt your visitors’ payment information, making it more difficult for hackers to steal their sensitive information. It also protects your business from unnecessary financial loss if a data breach occurs.
Having a closed lock in the search bar can lead to a 42% increase in conversions. The bottom line? Visitors are more likely to share their personal data and convert to paying customers when they are confident in the safety and security of your website.
9. Use High-Quality Images
It should be no surprise that today’s visitors are driven more by imagery than content. In eCommerce web design, you need to incorporate high-quality, relevant images into your design to increase conversions. This is particularly important for product images.
No one will buy a product from a website that doesn’t display quality images of that product. If you want people to buy your products, you must show them what they’re buying. Before completing your website design, consider getting professional images of all your products. This doesn’t just help increase conversion rates, but it also helps build confidence and trust in your business.
10. Offer Different Payment Methods
Today, hundreds of ways to pay for online products and services exist. Most don’t even require a credit card, such as direct debit, bank transfers, digital wallets, Bitcoin, etc.
Of course, you won’t need to offer all 100+ payment method options on your website. But you’ll need to understand your target audience and provide payment methods that best suit their needs. Work with your eCommerce web design team to identify your industry’s top three payment methods. You can increase conversion rates by over 30% when you offer the right payment options.
11. Make Content Scannable
Years ago, writing detailed descriptions of your products was a great way to increase conversions. Today? Not so much! Most visitors don’t read half the content that exists on your website.
The average website visitor today only reads about 20% of the text on a web page. Instead, visitors typically scan your text for key information. You’ll need to make your website content scannable to get your point across. So, how do you do that?
Break up your content into an easy-to-read format. Keep sentences and paragraphs short when writing product descriptions, blog posts, or company information. Use bold fonts to call attention to the most important information. Use bulleted lists to break up content.
The easier it is to scan your content, the more likely your audience will absorb your message. Scannable content can easily help your business make a sale.
12. Leverage the Power of Reviews
Online reviews are a powerful business tool in today’s market. Consumers like to hear from other customers who have direct experience with your brand. Product or company reviews can convert viewers’ interest in your products to a sale.
A great way to take advantage of client reviews is to incorporate them into your eCommerce web design. Add customer reviews directly near your products to demonstrate customer satisfaction. Customer recommendations drive purchasing decisions, so giving your customers direct access to online reviews can increase sales.
13. Make Your eCommerce Web Design Professional
Ultimately, the purpose of your online store is to encourage visitors to purchase something from your company. This means turning over sensitive information, such as credit card numbers. If your website doesn’t look professional, visitors will unlikely feel comfortable doing so.
Investing in professional eCommerce web design is vital to your online success. If you want to build trust with your customers, you need to hire a reliable web design company capable of creating the right website for your business.
When it comes to professionalism, the process is simple. Make sure there are no typos or misspellings on your site. Keep your design, colors, and fonts consistent from page to page. Make sure all buttons and links work. Use high-quality images.
If you want customers to take you seriously, you must show them that you value your business. Professional web design is an easy way to do this.
14. Optimize Your Website for Mobile Use
Mobile responsiveness is not only important. It is necessary. Mobile accounts for more than half of web traffic worldwide. So, failing to have a mobile-friendly site will put you way behind your competition.
Remember that users work with a significantly smaller screen when shopping from their mobile devices. Therefore, the fewer distractions, the better. Making it clear and easy to view products and services and work through the checkout process is the only way to retain mobile customers.
Mobile responsiveness is not only an essential part of the user experience. Today’s websites need to be mobile responsive if you want to rank on the search engine results. Google and other popular search engines set standards that require websites to be mobile-responsive today. Ensuring your site is optimized for mobile use can improve SEO strategies and increase sales.
15. Make It Easy to Navigate
Nothing will kill a sale faster than a website that’s impossible to navigate. While your entire website should be easy to navigate, focusing on categories is even more critical. If your website visitors have to click around several menus to find what they’re looking for, you’ll lose them quickly.
Make it easy for customers to search for products. Make product categories and product pages simple and easy to navigate. Include filter options to help potential customers easily browse products by color, size, or price. The easier it is for your customers to find what they’re looking for, the easier it will be for them to make a purchase.
Build the Most Effective eCommerce Design with the BragDeal Team
eCommerce web design can be tricky. Working with the right design team and following the tips above can help you build a site that looks great and converts well.
So, what are you waiting for? Contact us today to discuss your Vancouver eCommerce web design project and give your online store the attention it needs to bring your business to the next level.